Why a survey can outperform a €300,000 ad campaign
A simple customer satisfaction survey can generate better ROI than a 30‑second ad costing €300,000.
In today’s high‑budget marketing world, the real treasure lies with your current customers and their opinions. While many companies spend fortunes to attract new clients, data shows that listening to and satisfying existing ones may be the most profitable growth strategy.
Have you ever wondered what your customers really think? Or better yet, have you ever had the chance to systematically measure their satisfaction? If your answer is “not really,” then this article is exactly what you need to turn customer feedback into a powerful tool for business growth.
Why customer satisfaction matters
Loyal customers fuel business growth faster than any sales or marketing tactic.
Without asking for feedback, you’ll never understand what drives satisfaction, and without that insight, building loyalty is practically impossible.
Consider these compelling stats:
- Consumers are 2,6x more likely to buy more after a 5‑star experience.
- A positive customer service experience influences 94% of consumers to recommend the brand.
- Just a 5% increase in retention can boost profits between 25% and 95%.
How to measure customer satisfaction
Online surveys are the most effective tool to measure customer satisfaction: they’re quick, scalable, and come with built‑in analytics.
Advantages include:
- Ease of distribution.
- Reach across geographies.
- Rapid data collection.
- Automatic result analysis.
Download a free example of satisfaction survey for your clients.
Types of surveys for customer satisfaction
There are several types of surveys that can be used to measure and improve customer satisfaction:
- Post‑purchase surveys: to evaluate the immediate buying experience
- Net Promoter Score (NPS) surveys: to measure how likely customers are to recommend your business
- Service quality surveys: to assess how effective your customer support is
- Product surveys: to collect specific feedback on your products
The solution: Survey Plugin for your CRM
To streamline the creation and management of customer satisfaction surveys, we have developed a dedicated plugin for the vtenext CRM. This innovative tool allows you to:
Easily create custom surveys
No matter what type of survey you have in mind, you can create it in just a few minutes directly from your CRM, no need for third-party platforms. Our integrated solution lets you send surveys to your contacts quickly and effortlessly.
Analyze survey results with interactive dashboards
The plugin simplifies data analysis by automatically generating interactive and customizable charts and tables. View all your survey results in a single, aggregated dashboard for quick and clear insights.
Eliminate manual data entry
Survey responses are automatically recorded and/or updated within the relevant CRM fields. Say goodbye to time-consuming manual data entry and reduce the risk of errors.
Conclusion
Customer satisfaction is a key driver of success for small and medium-sized enterprises (SMEs). By leveraging smart survey tools, businesses can collect valuable feedback, enhance products and services, and build stronger, long-term customer relationships.
The Survey Plugin for vtenext CRM offers a powerful, fully integrated solution to meet these needs, helping SMEs gain a competitive edge through deeper customer insights and improved satisfaction.
Ready to take your customer satisfaction strategy to the next level?
Contact us today to discover how our Survey Plugin can help your business grow and thrive.
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