{"id":3243,"date":"2026-04-21T09:24:55","date_gmt":"2026-04-21T07:24:55","guid":{"rendered":"https:\/\/www.wesellbrain.com\/?p=3243"},"modified":"2026-04-21T09:25:25","modified_gmt":"2026-04-21T07:25:25","slug":"how-to-boost-user-adoption-in-custom-software","status":"publish","type":"post","link":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/","title":{"rendered":"How to boost user adoption in custom software"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><strong>Why custom software fails when people don\u2019t use it<\/strong><\/strong><\/h3>\n\n<p><a href=\"https:\/\/www.wesellbrain.com\/en\/custom-app-software-development-for-your-sme\/\" type=\"page\" id=\"1721\">Custom software<\/a> is designed to solve specific business problems, adapt to internal processes, and create a competitive advantage.<\/p>\n\n<p>Yet many companies face the same issue:<\/p>\n\n<p><strong>the software exists, it works\u2026 but no one actually uses it.<\/strong><\/p>\n\n<p>Low user adoption leads to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>underutilized investments;<\/li>\n\n\n\n<li>processes that remain manual;<\/li>\n\n\n\n<li>incomplete or unreliable data;<\/li>\n\n\n\n<li>internal resistance to change.<\/li>\n<\/ul>\n\n<p>In questo articolo vediamo <strong>come potenziare la user adoption nei software custom<\/strong>, e perch\u00e9 tecnologia, dati e persone devono lavorare insieme.<\/p>\n\n<h3 class=\"wp-block-heading\">What is user adoption (and why it matters)<\/h3>\n\n<p><strong>User adoption<\/strong> measures how effectively a software solution is used by its intended users.<\/p>\n\n<p>It\u2019s not just about:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>how many people log in;<\/li>\n\n\n\n<li>how often they use the system.<\/li>\n<\/ul>\n\n<p>It\u2019s about:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>whether they use it correctly;<\/strong><\/li>\n\n\n\n<li><strong>whether they find it useful;<\/strong><\/li>\n\n\n\n<li><strong>whether it becomes part of their daily workflow.<\/strong><\/li>\n<\/ul>\n\n<p>A custom software solution succeeds only when it becomes a natural part of business operations.<\/p>\n\n<h3 class=\"wp-block-heading\">Why user adoption is often low in custom software<\/h3>\n\n<p>Built around processes, not users. <strong>Many custom solutions are designed around business processes rather than user experience.<\/strong><\/p>\n\n<p>The result:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>complex interfaces;<\/li>\n\n\n\n<li>unintuitive workflows;<\/li>\n\n\n\n<li>excessive or unnecessary features.<\/li>\n<\/ul>\n\n<p>If users have to \u201cthink too much,\u201d they will stop using the system.<\/p>\n\n<h3 class=\"wp-block-heading\">Lack of integration with existing tools<\/h3>\n\n<p>Custom software that doesn\u2019t integrate with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>CRM,<\/li>\n\n\n\n<li>ERP systems,<\/li>\n\n\n\n<li>marketing tools,<\/li>\n\n\n\n<li>legacy systems,<\/li>\n<\/ul>\n\n<p>forces users to duplicate tasks and data. <strong>This is one of the biggest barriers to adoption.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Incomplete or unreliable data<\/h3>\n\n<p>If the data inside the system is:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>outdated,<\/li>\n\n\n\n<li>inconsistent,<\/li>\n\n\n\n<li>not valuable,<\/li>\n<\/ul>\n\n<p>users lose trust and revert to tools like spreadsheets.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Key strategies to Iiprove user adoption<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading has-custom-color-4-color has-text-color has-link-color wp-elements-d510793ca7cb0794b900a2996f2251a9\"><strong>1. Design for users, not just requirements<\/strong><\/h3>\n\n<p>Effective custom software starts with:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>role analysis;<\/li>\n\n\n\n<li>understanding daily workflows;<\/li>\n\n\n\n<li>mapping real pain points.<\/li>\n<\/ul>\n\n<p>UX and UI are not optional, they are strategic drivers of adoption.<\/p>\n\n<h3 class=\"wp-block-heading has-custom-color-4-color has-text-color has-link-color wp-elements-823e9f0ae4b1771e43f40f43732e5418\"><strong>2. Integrate into the business ecosystem<\/strong><\/h3>\n\n<p>The more isolated a system is, the less it will be used.<\/p>\n\n<p>Custom software should:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>integrate with CRM systems;<\/li>\n\n\n\n<li>share data across platforms;<\/li>\n\n\n\n<li>act as a single source of truth.<\/li>\n<\/ul>\n\n<p>Users should see it as their operational hub, not an extra tool.<\/p>\n\n<h3 class=\"wp-block-heading has-custom-color-4-color has-text-color has-link-color wp-elements-19e2ca5ed8a4aae9ff2b7d0d1bdb4fd1\"><strong>3. Make data work for the user<\/strong><\/h3>\n\n<p>Software should deliver immediate value through data:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>clear dashboards;<\/li>\n\n\n\n<li>actionable insights;<\/li>\n\n\n\n<li>automations that simplify tasks.<\/li>\n<\/ul>\n\n<p>When users see tangible benefits, adoption grows naturally.<\/p>\n\n<h3 class=\"wp-block-heading has-custom-color-4-color has-text-color has-link-color wp-elements-8610dc17049c3c9f64c397e29b18c38e\"><strong>4. Continuous and contextual training<\/strong><\/h3>\n\n<p>Training is not a one-time event. To increase adoption, companies need: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>guided onboarding;<\/li>\n\n\n\n<li>micro-learning experiences;<\/li>\n\n\n\n<li>in-app support.<\/li>\n<\/ul>\n\n<p>The goal is to reduce friction and increase user confidence.<\/p>\n\n<h3 class=\"wp-block-heading has-custom-color-4-color has-text-color has-link-color wp-elements-9c680fda38c60366e30fa7b21c22f156\"><strong>5. Continuous software evolution<\/strong><\/h3>\n\n<p>Custom software is never \u201cfinished.\u201d<\/p>\n\n<p>To maintain high adoption:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>collect user feedback;<\/li>\n\n\n\n<li>monitor real usage;<\/li>\n\n\n\n<li>continuously improve workflows and features.<\/li>\n<\/ul>\n\n<p>Adoption increases when software evolves with its users.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The role of custom software in a data-driven strategy<\/strong><\/h2>\n\n<p>When user adoption is high, custom software becomes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>a reliable data source;<\/li>\n\n\n\n<li>a process accelerator;<\/li>\n\n\n\n<li>a foundation for automation and AI.<\/li>\n<\/ul>\n\n<p>Without adoption, it becomes just another technology cost.<\/p>\n\n<h3 class=\"wp-block-heading\">Our approach<\/h3>\n\n<p>We design custom software built to be used, not just delivered.<\/p>\n\n<p>Our approach focuses on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>aligning processes and people;<\/li>\n\n\n\n<li>adoption-driven design;<\/li>\n\n\n\n<li>seamless integration with CRM and existing systems;<\/li>\n\n\n\n<li>data optimization;<\/li>\n\n\n\n<li>continuous improvement.<\/li>\n<\/ul>\n\n<p>Because software only creates value when people actually use it.<\/p>\n\n<p class=\"popmake-3103\">Do you have a custom software solution that isn\u2019t being fully used?<br\/>Or are you planning to develop one? Let&#8217;s talk. <\/p>\n\n<p class=\"popmake-3103\">We <a href=\"https:\/\/www.wesellbrain.com\/en\/contact\/\">help<\/a> businesses design tailored solutions that people truly want to use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why custom software fails when people don\u2019t use it Custom software is designed to solve specific business problems, adapt to internal processes, and create a competitive advantage. Yet many companies face the same issue: the software exists, it works\u2026 but no one actually uses it. Low user adoption leads to: In questo articolo vediamo come [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to boost user adoption in custom software - WeSellBrain<\/title>\n<meta name=\"description\" content=\"Discover how to boost user adoption in custom software and why custom software fails when people don\u2019t use it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to boost user adoption in custom software - WeSellBrain\" \/>\n<meta property=\"og:description\" content=\"Discover how to boost user adoption in custom software and why custom software fails when people don\u2019t use it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\" \/>\n<meta property=\"og:site_name\" content=\"WeSellBrain\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T07:24:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T07:25:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wesellbrain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wesellbrain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\"},\"author\":{\"name\":\"wesellbrain\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#\/schema\/person\/9b2b9234d7ddd6bf4bb598c7048b636f\"},\"headline\":\"How to boost user adoption in custom software\",\"datePublished\":\"2026-04-21T07:24:55+00:00\",\"dateModified\":\"2026-04-21T07:25:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\"},\"wordCount\":570,\"publisher\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\",\"url\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\",\"name\":\"How to boost user adoption in custom software - WeSellBrain\",\"isPartOf\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png\",\"datePublished\":\"2026-04-21T07:24:55+00:00\",\"dateModified\":\"2026-04-21T07:25:25+00:00\",\"description\":\"Discover how to boost user adoption in custom software and why custom software fails when people don\u2019t use it\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage\",\"url\":\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png\",\"contentUrl\":\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wesellbrain.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to boost user adoption in custom software\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#website\",\"url\":\"https:\/\/www.wesellbrain.com\/en\/\",\"name\":\"WeSellBrain\",\"description\":\"Building Smart Solution\",\"publisher\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wesellbrain.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#organization\",\"name\":\"WSB Group\",\"url\":\"https:\/\/www.wesellbrain.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/01\/wsb-logo.svg\",\"contentUrl\":\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/01\/wsb-logo.svg\",\"width\":244,\"height\":59,\"caption\":\"WSB Group\"},\"image\":{\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/wsb-srl\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wesellbrain.com\/en\/#\/schema\/person\/9b2b9234d7ddd6bf4bb598c7048b636f\",\"name\":\"wesellbrain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g\",\"caption\":\"wesellbrain\"},\"sameAs\":[\"http:\/\/www.wesellbrain.com\"],\"url\":\"https:\/\/www.wesellbrain.com\/en\/author\/wesellbrain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to boost user adoption in custom software - WeSellBrain","description":"Discover how to boost user adoption in custom software and why custom software fails when people don\u2019t use it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/","og_locale":"en_US","og_type":"article","og_title":"How to boost user adoption in custom software - WeSellBrain","og_description":"Discover how to boost user adoption in custom software and why custom software fails when people don\u2019t use it","og_url":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/","og_site_name":"WeSellBrain","article_published_time":"2026-04-21T07:24:55+00:00","article_modified_time":"2026-04-21T07:25:25+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png","type":"image\/png"}],"author":"wesellbrain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wesellbrain","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#article","isPartOf":{"@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/"},"author":{"name":"wesellbrain","@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/person\/9b2b9234d7ddd6bf4bb598c7048b636f"},"headline":"How to boost user adoption in custom software","datePublished":"2026-04-21T07:24:55+00:00","dateModified":"2026-04-21T07:25:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/"},"wordCount":570,"publisher":{"@id":"https:\/\/www.wesellbrain.com\/en\/#organization"},"image":{"@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png","articleSection":["Senza categoria"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/","url":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/","name":"How to boost user adoption in custom software - WeSellBrain","isPartOf":{"@id":"https:\/\/www.wesellbrain.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage"},"image":{"@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png","datePublished":"2026-04-21T07:24:55+00:00","dateModified":"2026-04-21T07:25:25+00:00","description":"Discover how to boost user adoption in custom software and why custom software fails when people don\u2019t use it","breadcrumb":{"@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#primaryimage","url":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png","contentUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/04\/User-Adoption-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.wesellbrain.com\/en\/how-to-boost-user-adoption-in-custom-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wesellbrain.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to boost user adoption in custom software"}]},{"@type":"WebSite","@id":"https:\/\/www.wesellbrain.com\/en\/#website","url":"https:\/\/www.wesellbrain.com\/en\/","name":"WeSellBrain","description":"Building Smart Solution","publisher":{"@id":"https:\/\/www.wesellbrain.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wesellbrain.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wesellbrain.com\/en\/#organization","name":"WSB Group","url":"https:\/\/www.wesellbrain.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/01\/wsb-logo.svg","contentUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/01\/wsb-logo.svg","width":244,"height":59,"caption":"WSB Group"},"image":{"@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/wsb-srl\/"]},{"@type":"Person","@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/person\/9b2b9234d7ddd6bf4bb598c7048b636f","name":"wesellbrain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g","caption":"wesellbrain"},"sameAs":["http:\/\/www.wesellbrain.com"],"url":"https:\/\/www.wesellbrain.com\/en\/author\/wesellbrain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts\/3243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/comments?post=3243"}],"version-history":[{"count":1,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts\/3243\/revisions"}],"predecessor-version":[{"id":3244,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts\/3243\/revisions\/3244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/media\/3245"}],"wp:attachment":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/media?parent=3243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/categories?post=3243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/tags?post=3243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}