{"id":2748,"date":"2025-07-21T12:59:48","date_gmt":"2025-07-21T10:59:48","guid":{"rendered":"https:\/\/www.wesellbrain.com\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/"},"modified":"2025-10-20T09:37:37","modified_gmt":"2025-10-20T07:37:37","slug":"mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales","status":"publish","type":"post","link":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/","title":{"rendered":"Mandatory CRM fields: a practical guide to improve data quality (and boost sales)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>How to configure mandatory CRM fields to enhance marketing, sales, and business processes (especially in manufacturing)<\/strong><br\/><\/h3>\n\n<p>Have you ever received a quote addressed to the wrong person, or worse, with the company name in ALL CAPS, or missing a phone number? <\/p>\n\n<p>In 2024, over 40% of B2B companies report poor data quality in their CRM systems (source: <a href=\"https:\/\/www.forrester.com\/bold\/\">Forrester<\/a>).<\/p>\n\n<p>One major culprit? <strong>The lack of well\u2011structured mandatory fields.<\/strong><\/p>\n\n<p>An unregulated CRM is like an assembly line without standards: chaotic, slow, and ineffective.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>What are mandatory fields (and why do they matter?)<\/strong><br\/><\/h3>\n\n<p><strong>Mandatory<\/strong> <a href=\"https:\/\/www.wesellbrain.com\/en\/the-right-crm-solution-for-your-sme\/\">CRM<\/a> <strong>fields<\/strong> are essential pieces of information required when creating or updating a lead, contact, or company record.<\/p>\n\n<p>They serve as a <strong>quality<\/strong> <strong>checkpoint<\/strong>, ensuring <strong>consistency<\/strong> <strong>across departments<\/strong>.<\/p>\n\n<p>For <strong>manufacturing<\/strong> <strong>companies<\/strong>, a CRM with strategically designed mandatory fields means:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>More precise sales briefs;<\/li>\n\n\n\n<li>Faster generation of automated quotes;<\/li>\n\n\n\n<li>Improved production forecasting;<\/li>\n\n\n\n<li>Streamlined commercial and technical workflow automation.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Example use case: mandatory CRM fields in a B2B manufacturing firm<\/strong><\/h3>\n\n<p>Imagine a company that manufactures industrial components. Sales representatives enter leads from trade fairs and online inquiries; but often, key data are missing:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Industry sector<\/li>\n\n\n\n<li>Operational location<\/li>\n\n\n\n<li>Product interest<\/li>\n<\/ul>\n\n<p>As a result: poor marketing segmentation, incorrect first contacts, delayed quotes, and ultimately, l<strong>ost customers<\/strong>.   <\/p>\n\n<p>While there\u2019s no one-size-fits-all list, here are the core fields any B2B business should consider making mandatory:<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Company Fields:<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Company legal name;<\/li>\n\n\n\n<li>Industry sector;<\/li>\n\n\n\n<li>Company size (e.g., number of employees);<\/li>\n\n\n\n<li>Headquarters location.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Contact Fields:<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>First and last name;<\/li>\n\n\n\n<li>Job title\/role (e.g., Purchasing Manager, Production Manager);<\/li>\n\n\n\n<li>Company email address;<\/li>\n\n\n\n<li>Direct phone number;<\/li>\n\n\n\n<li>Preferred communication language.<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Opportunity Fields:<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Requested product or interest category;<\/li>\n\n\n\n<li>Estimated budget;<\/li>\n\n\n\n<li>Decision-making deadline;<\/li>\n\n\n\n<li>Sales stage (e.g., evaluation, offer, negotiation) .<\/li>\n<\/ul>\n\n<p><strong>Practical tip:<\/strong> <strong>start with a minimal set of strategic fields. Forcing users to fill in too many fields can slow down CRM adoption. <\/strong><\/p>\n\n<p>Key metrics:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Customizing required fields in CRM systems improves marketing campaign effectiveness by 29%.<\/li>\n\n\n\n<li>Quality data accelerates the sales cycle by 37%.<\/li>\n\n\n\n<li>Data quality influences up to 70% of the success in digital transformation efforts. (<a href=\"https:\/\/www.mckinsey.com\/it\/overview\">McKinsey<\/a>).<\/li>\n<\/ul>\n\n<p><strong>Need help with your CRM? Let\u2019s talk<\/strong><br\/>Implementing a CRM and want to avoid the most common mistakes?<br\/>We can help you build a robust foundation with clean data, clear processes, and tailor-made tools designed to drive real business growth. <\/p>\n\n<p><a href=\"https:\/\/www.wesellbrain.com\/en\/contact\/\">Contact us<\/a> to request a free strategic consulting.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to configure mandatory CRM fields to enhance marketing, sales, and business processes (especially in manufacturing) Have you ever received a quote addressed to the wrong person, or worse, with the company name in ALL CAPS, or missing a phone number? In 2024, over 40% of B2B companies report poor data quality in their CRM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mandatory CRM fields: a practical guide for manufacturing firms<\/title>\n<meta name=\"description\" content=\"Discover which mandatory fields configure in your CRM to boost sales, enhance maketing and processes. Also for manufacturing firms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mandatory CRM fields: a practical guide for manufacturing firms\" \/>\n<meta property=\"og:description\" content=\"Discover which mandatory fields configure in your CRM to boost sales, enhance maketing and processes. Also for manufacturing firms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"WeSellBrain\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T10:59:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T07:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/08\/Campi-Obbligatori-CRM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"wesellbrain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wesellbrain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/\"},\"author\":{\"name\":\"wesellbrain\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#\\\/schema\\\/person\\\/9b2b9234d7ddd6bf4bb598c7048b636f\"},\"headline\":\"Mandatory CRM fields: a practical guide to improve data quality (and boost sales)\",\"datePublished\":\"2025-07-21T10:59:48+00:00\",\"dateModified\":\"2025-10-20T07:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wesellbrain.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Campi-Obbligatori-CRM.png\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/\",\"url\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/\",\"name\":\"Mandatory CRM fields: a practical guide for manufacturing firms\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wesellbrain.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Campi-Obbligatori-CRM.png\",\"datePublished\":\"2025-07-21T10:59:48+00:00\",\"dateModified\":\"2025-10-20T07:37:37+00:00\",\"description\":\"Discover which mandatory fields configure in your CRM to boost sales, enhance maketing and processes. Also for manufacturing firms.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.wesellbrain.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Campi-Obbligatori-CRM.png\",\"contentUrl\":\"https:\\\/\\\/www.wesellbrain.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Campi-Obbligatori-CRM.png\",\"width\":1920,\"height\":1080,\"caption\":\"Campi obbligatori CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mandatory CRM fields: a practical guide to improve data quality (and boost sales)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/\",\"name\":\"WeSellBrain\",\"description\":\"Building Smart Solution\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#organization\",\"name\":\"WSB Group\",\"url\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.wesellbrain.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/wsb-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.wesellbrain.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/wsb-logo.svg\",\"width\":244,\"height\":59,\"caption\":\"WSB Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wsb-srl\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/#\\\/schema\\\/person\\\/9b2b9234d7ddd6bf4bb598c7048b636f\",\"name\":\"wesellbrain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g\",\"caption\":\"wesellbrain\"},\"sameAs\":[\"http:\\\/\\\/www.wesellbrain.com\"],\"url\":\"https:\\\/\\\/www.wesellbrain.com\\\/en\\\/author\\\/wesellbrain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mandatory CRM fields: a practical guide for manufacturing firms","description":"Discover which mandatory fields configure in your CRM to boost sales, enhance maketing and processes. Also for manufacturing firms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/","og_locale":"en_US","og_type":"article","og_title":"Mandatory CRM fields: a practical guide for manufacturing firms","og_description":"Discover which mandatory fields configure in your CRM to boost sales, enhance maketing and processes. Also for manufacturing firms.","og_url":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/","og_site_name":"WeSellBrain","article_published_time":"2025-07-21T10:59:48+00:00","article_modified_time":"2025-10-20T07:37:37+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/08\/Campi-Obbligatori-CRM.png","type":"image\/png"}],"author":"wesellbrain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"wesellbrain","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#article","isPartOf":{"@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/"},"author":{"name":"wesellbrain","@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/person\/9b2b9234d7ddd6bf4bb598c7048b636f"},"headline":"Mandatory CRM fields: a practical guide to improve data quality (and boost sales)","datePublished":"2025-07-21T10:59:48+00:00","dateModified":"2025-10-20T07:37:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/"},"wordCount":399,"publisher":{"@id":"https:\/\/www.wesellbrain.com\/en\/#organization"},"image":{"@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/08\/Campi-Obbligatori-CRM.png","articleSection":["Senza categoria"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/","url":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/","name":"Mandatory CRM fields: a practical guide for manufacturing firms","isPartOf":{"@id":"https:\/\/www.wesellbrain.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/08\/Campi-Obbligatori-CRM.png","datePublished":"2025-07-21T10:59:48+00:00","dateModified":"2025-10-20T07:37:37+00:00","description":"Discover which mandatory fields configure in your CRM to boost sales, enhance maketing and processes. Also for manufacturing firms.","breadcrumb":{"@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#primaryimage","url":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/08\/Campi-Obbligatori-CRM.png","contentUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/08\/Campi-Obbligatori-CRM.png","width":1920,"height":1080,"caption":"Campi obbligatori CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wesellbrain.com\/en\/mandatory-crm-fields-a-practical-guide-to-improve-data-quality-and-boost-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wesellbrain.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mandatory CRM fields: a practical guide to improve data quality (and boost sales)"}]},{"@type":"WebSite","@id":"https:\/\/www.wesellbrain.com\/en\/#website","url":"https:\/\/www.wesellbrain.com\/en\/","name":"WeSellBrain","description":"Building Smart Solution","publisher":{"@id":"https:\/\/www.wesellbrain.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wesellbrain.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wesellbrain.com\/en\/#organization","name":"WSB Group","url":"https:\/\/www.wesellbrain.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/01\/wsb-logo.svg","contentUrl":"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/01\/wsb-logo.svg","width":244,"height":59,"caption":"WSB Group"},"image":{"@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/wsb-srl\/"]},{"@type":"Person","@id":"https:\/\/www.wesellbrain.com\/en\/#\/schema\/person\/9b2b9234d7ddd6bf4bb598c7048b636f","name":"wesellbrain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cf3e235cd4f4e143f7a7c721ae7eb2f4f5bc40855393c1348bb3361a435b290?s=96&d=mm&r=g","caption":"wesellbrain"},"sameAs":["http:\/\/www.wesellbrain.com"],"url":"https:\/\/www.wesellbrain.com\/en\/author\/wesellbrain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts\/2748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/comments?post=2748"}],"version-history":[{"count":1,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts\/2748\/revisions"}],"predecessor-version":[{"id":2749,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/posts\/2748\/revisions\/2749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/media\/2665"}],"wp:attachment":[{"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/media?parent=2748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/categories?post=2748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wesellbrain.com\/en\/wp-json\/wp\/v2\/tags?post=2748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}