{"id":2609,"date":"2025-02-03T11:45:16","date_gmt":"2025-02-03T10:45:16","guid":{"rendered":"https:\/\/www.wesellbrain.com\/case-study\/"},"modified":"2026-03-10T15:36:45","modified_gmt":"2026-03-10T14:36:45","slug":"case-study","status":"publish","type":"page","link":"https:\/\/www.wesellbrain.com\/en\/case-study\/","title":{"rendered":"Case Study"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center has-custom-color-8-color has-text-color has-link-color wp-elements-b890683a4d8826a64777776c6abfb250\">CASE STUDY.<\/h1>\n\n\n\n<p class=\"has-text-align-center\">We talk about us through our clients&#8217; achievements in management efficiency, process digitization, business analysis and automation.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-layout-flex wp-container-core-group-is-layout-178af494 wp-block-group-is-layout-flex\" id=\"pulsanti\" style=\"padding-right:0;padding-left:0\">\n<button onclick=\"filtraBlocchi('VEDI_TUTTI')\">SEE ALL<\/button>\n  <button onclick=\"filtraBlocchi('CRM')\">CRM<\/button>\n  <button onclick=\"filtraBlocchi('BI')\">BI<\/button>\n  <button onclick=\"filtraBlocchi('IOT')\">IOT<\/button>\n  <button onclick=\"filtraBlocchi('MARKETING')\">MARKETING<\/button>\n  <button onclick=\"filtraBlocchi('APP')\">APP and Custom Software<\/button>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\">\n<hr class=\"rotate4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group center-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<dotlottie-player src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/02\/matita.lottie\" background=\"transparent\" speed=\"1\" style=\"width: 100%; height: 500px\" loop=\"\" autoplay=\"\"><\/dotlottie-player>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer blocchi-inizio-anchor\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"nastrotex\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><a href=\"https:\/\/www.wesellbrain.com\/en\/case-study-how-inverticale-centralized-jobsite-management-with-a-custom-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inverticale<\/a><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\" id=\"app\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>CRM<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\" id=\"app\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong><strong>APP and Custom Software<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><strong>CRM implementation for integrated construction jobsite reporting<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"208\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/03\/InVerticale_logo.png\" alt=\"InVerticale Logo\" class=\"wp-image-3045\" srcset=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/03\/InVerticale_logo.png 704w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2026\/03\/InVerticale_logo-300x89.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em>&#8220;<em>The CRM allowed us to give structure to our entrepreneurial project from day one. Launching a company while simultaneously integrating such a comprehensive system was not easy, but without a tool that helped us manage opportunities, planning, and control, the business could not have grown with this level of solidity. <\/em><\/em><\/em>&#8220;<em><br><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>MARCO DANIELI<\/strong><\/strong><\/strong><br>CEO of INVERTICALE<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>As a newly established company, the business needed a solution to set up a structured system for construction site control and to monitor project costs and performance. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lack of an organized system<\/strong> to manage jobsite reporting.<\/li>\n\n\n\n<li>Use of <strong>complex Excel spreadsheets, difficult to read and update<\/strong>, for coordinating team activities.<\/li>\n\n\n\n<li><strong>Fragmented management of documentation<\/strong> related to different project progress stages.<\/li>\n\n\n\n<li><strong>Difficulty monitoring the activities of each operational team<\/strong> linked to regional sales representatives.<\/li>\n\n\n\n<li><strong>Lack of a reliable tool for calculating performance bonuses<\/strong> and commissions based on real operational data.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-830b54bf87694f5a3b781ffaadef307c\">WSB Group developed and integrated a CRM system designed to centrally manage all processes related to construction sites, including reporting, activity monitoring, project status tracking, invoicing, and resource management.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom scheduler<\/strong>, providing a complete and constantly updated overview of the work planning for each team.<\/li>\n\n\n\n<li><strong>Advanced performance bonus calculation system<\/strong>, based on reporting data, project margins, and the roles involved (sales representatives, team leaders, assistants).<\/li>\n\n\n\n<li><strong>Google Maps integration<\/strong>, enabling automatic address geolocation and the auto-completion of billing information.<\/li>\n\n\n\n<li><strong>Automatic project status updates<\/strong>, based on documents uploaded to the portal.<\/li>\n\n\n\n<li><strong>Role and hourly cost configuration<\/strong>, customized for each operational collaborator involved in the construction site.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>The implementation significantly improved the management of construction sites, costs, and operational team activities. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\"><strong>Aggregated<\/strong> <strong>commercial information<\/strong><\/mark><br>easily accessible for each individual project.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\"><strong>Automatic<\/strong> <strong>project<\/strong> <strong>status updates<\/strong><\/mark><br>based on concrete actions such as uploading documents, photos, and reports.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\"><strong>Optimized<\/strong> <strong>team<\/strong> <strong>activity<\/strong> <strong>planning<\/strong><\/mark><br>with the ability to modify or pause scheduled work in case of unexpected events (weather conditions, illness, vacations)<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\"><strong>Always<\/strong> <strong>up<\/strong>&#8211;<strong>to-date<\/strong> <strong>collaborator<\/strong> <strong>records<\/strong><\/mark><br>including detailed information about roles and hourly wages.<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\"><strong>Structured<\/strong> <strong>management<\/strong> <strong>of<\/strong> <strong>performance<\/strong> <strong>bonuses<\/strong><\/mark><br>calculated based on real data and always available within the CRM.<\/li>\n<\/ul>\n\n\n\n<p>Thanks to the new solution, InVerticale was able to build a complete and scalable control system perfectly aligned with the operational needs of construction sites.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotateplus4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"nastrotex\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">  Nastrotex S.p.A.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\" id=\"app\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>CRM<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--4\" id=\"app\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong><strong>APP and Custom Software<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><strong><em>The management of the product catalog and the trade show sales funnel has been revolutionized thanks to the development of a custom app and its integration with the CRM system.<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"229\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_NASTROTEX-CORTO-300x229-1.jpg\" alt=\"Nastrotex Cufra Logo\" class=\"wp-image-1874\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em>\u201cWe have been working with you for several years now, and we are increasingly satisfied with the service provided: availability, efficiency, and countless tailored solutions for every need, helping us improve and simplify our internal management.\u201d<\/em><br><\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong><strong>Rebecca Cucchi<\/strong><\/strong><\/strong><br> Communication &amp; Marketing Manager &#8211; Nastrotex S.p.A.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nastrotex S.p.A., a leading company in the textile industry, was facing some critical issues in the management of trade shows and its product catalog:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Difficulties in product presentation:<\/strong> the wide range of items in the catalog meant high costs and logistical complexities for physical display at the fair.<\/li>\n\n\n\n<li><strong>Long time in managing the sales funnel:<\/strong> registering contacts at the trade show and sending samples required a long and cumbersome manual process.<\/li>\n\n\n\n<li><strong>Industry competitiveness:<\/strong> to stay ahead, an innovative technological approach was needed to improve corporate image and operational efficiency.<\/li>\n<\/ul>\n\n\n\n<p>With participation in strategic trade show events, the company needed a digital system that could simplify and speed up the management of contacts and sample requests.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-544991341e32f14d8f73dcc4f5f2fc07\">To meet these challenges, WSB Group implemented an integrated App and CRM system, improving the digitization of business processes. The solutions adopted were: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactive digital catalogs<br><\/strong>Creating a digital catalog accessible from tablets, allowing visitors to select products of interest and send a sample request directly linked to the company&#8217;s CRM.<\/li>\n\n\n\n<li><strong>Sales funnel automation<br><\/strong>Optimizing the process of managing leads generated at the trade show, reducing the time between sample request and shipment by the sales back office.<\/li>\n\n\n\n<li><strong>Continuous data monitoring<br><\/strong>Real-time tracking of the number of visitors, samples sent and orders materialized, improving reporting and business strategy.<\/li>\n\n\n\n<li><strong>Targeted marketing campaigns<br><\/strong>Activating post-event up-selling and cross-selling strategies to strengthen brand presence and maximize conversions.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>The adoption of the new system has brought concrete and measurable benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Reduction in operating costs.<\/mark><br><\/strong>Optimization of exhibition management and reduction of expenses related to sending samples.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Improved efficiency<\/mark><br><\/strong>Elimination of paper media, with digital tracking and automatic reports on product and event performance.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Increased brand perception<\/mark><br><\/strong>Increased visitor engagement through innovative digital tools, with a significant increase in inquiries and orders.<\/li>\n<\/ul>\n\n\n\n<p>The integration of new technologies has enabled Nastrotex S.p.A. to optimize its processes, strengthen corporate image and improve business performance at trade shows.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotateplus4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"decoratori\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Bassano decorators<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--5\" id=\"consulenza\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>CRM<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--6\" id=\"consulenza\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>BI<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><em><em><em><strong>Sales data management has been revolutionized through the development of a QlikView-based business intelligence system.<\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"150\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/05\/decoratori-bassanesi-logo.webp\" alt=\"\" class=\"wp-image-2279\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Decoratori Bassanesi, a company specializing in the production of handmade artistic decorative coatings, was facing a number of difficulties in managing company data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lack of structured sales data:<\/strong> there was no centralized system for analyzing sales data.<\/li>\n\n\n\n<li><strong>Manual and inefficient reporting processes:<\/strong> reports were generated monthly by exporting data from management into Excel, with rework taking up to three days per month.<\/li>\n\n\n\n<li><strong>Difficulties in information sharing:<\/strong> reports were being sent manually to business contacts, resulting in delays and frequent errors in data distribution.<\/li>\n<\/ul>\n\n\n\n<p>To improve data monitoring and analysis, the company needed a more effective and automated solution.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-d7823c799e96794ee0a81571cefd86c6\">To meet these needs, WSB Group has developed a business intelligence system based on <strong>QlikView<\/strong>, implementing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactive Dashboards<br><\/strong>Automated replication of data from management, eliminating the need for manual extractions and Excel sheets.<\/li>\n\n\n\n<li><strong>Real-time consultation<br><\/strong>Immediate access to data without the need to send files to business contacts.<\/li>\n\n\n\n<li><strong>Information hierarchy management<br><\/strong>Custom panel for owner and data visibility management according to business roles.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>Implementation of the Business Intelligence system has brought concrete improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Time savings:<\/mark><\/strong> Elimination of manual reporting work, gaining about <strong>3 days per month.<\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Greater control and visibility:<\/mark><\/strong> Access to real-time sales data, with reports always up-to-date and available.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Improved operational efficiency:<\/mark><\/strong> Reduced errors in data management and improved business decision making.<\/li>\n<\/ul>\n\n\n\n<p>With the new BI platform, Decoratori Bassanesi has optimized business performance analysis, improving sales control and responsiveness in strategic decisions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotate4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"tau\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">TAU Ltd.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--7\" id=\"consulenza\"><a class=\"wp-block-button__link has-custom-color-2-color has-text-color has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>IOT<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><em><em><em><strong><strong><em>Innovation in access automation was made possible through the development of a new mobile application for gate management.<\/em><\/strong><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"140\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/05\/logo-nuovo-tau_web.png\" alt=\"\" class=\"wp-image-2275\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>TAU Srl, a company specializing in gate and access automation solutions, was facing several critical issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outdated and malfunctioning application:<\/strong> the previous system for opening gates was no longer reliable and compromised the user experience.<\/li>\n\n\n\n<li><strong>Difficulties in managing licenses and devices:<\/strong> there was a lack of a centralized system to administer licenses and associated devices.<\/li>\n\n\n\n<li><strong>Unintuitive configuration process:<\/strong> the association between central unit and gate was complex and not <em>very user-friendly<\/em>.<\/li>\n<\/ul>\n\n\n\n<p>The company needed a modern and intuitive solution to improve the customer experience and consolidate its technological positioning.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-552c8f2bd6043cc2d2aa8e80b9076fff\">To solve these problems, WSB Group developed a new mobile application with a revamped design and advanced functionality. The solutions adopted were: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Development of a new app<br><\/strong>Creating a completely redesigned app to ensure reliability, speed and ease of use.<\/li>\n\n\n\n<li><strong>Optimized design and user experience<br><\/strong>Intuitive and improved interface for easier and more effective gate management.<\/li>\n\n\n\n<li><strong>Advanced license and device management<br><\/strong>Centralized control panel for assigning and managing access permissions.<\/li>\n\n\n\n<li><strong>QR Code implementation for device association<br><\/strong>Simplifying the configuration process by QR scanning to quickly associate the control unit with the gate.<\/li>\n\n\n\n<li><strong>Modern Technology Stack<br><\/strong>Using <strong>Flutter, Node.js, Vue.js, Docker and MQTT<\/strong> to ensure high performance and compatibility with different devices.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>The implementation of the new application has brought concrete and strategic benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">New innovative service for customers:<\/mark><\/strong> A modern, intuitive app that improves user experience and system reliability.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Increased sales:<\/mark><\/strong> Technological innovation has led to increased sales and customer satisfaction.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Improved competitive positioning:<\/mark><\/strong> The company distinguishes itself from competitors with a cutting-edge solution in access automation.<\/li>\n<\/ul>\n\n\n\n<p>With the new application, TAU Ltd. has been able to strengthen its technological leadership and offer customers a more efficient and high-performance service.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotateplus4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"luce\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Light&amp;Light<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--8\" id=\"consulenza\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>MARKETING<\/strong> <\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--9\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>CRM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><em><em><em><strong><strong><em><strong><em>The digital evolution of CRM has transformed the way Luce&amp;Light manages its leads and marketing strategies.<\/em><\/strong><\/em><\/strong><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/05\/LuceLight_logo.png\" alt=\"\" class=\"wp-image-2277\" srcset=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/05\/LuceLight_logo.png 225w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/05\/LuceLight_logo-150x150.png 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Luce&amp;Light, a company pioneering the application of LED technology to architectural lighting, was facing several critical issues in contact management and marketing activities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM not used by the marketing department:<\/strong> the tool was not integrated into the team&#8217;s operational processes.<\/li>\n\n\n\n<li><strong>Untracked and manually entered leads:<\/strong> contacts collected from the website were being managed in a fragmented and unstructured manner.<\/li>\n\n\n\n<li><strong>Lack of profiling and segmentation:<\/strong> no system to categorize and personalize communications to leads.<\/li>\n\n\n\n<li><strong>Absence of reporting:<\/strong> difficulty in analyzing the effectiveness of campaigns and the quality of contacts generated.<\/li>\n\n\n\n<li><strong>Separate, non-communicating databases:<\/strong> contacts on Mailchimp and CRM were disconnected, making marketing campaign management complex.<\/li>\n<\/ul>\n\n\n\n<p>The company needed a solution to centralize and automate lead management, improving the tracking and effectiveness of marketing strategies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-5d347469df12b5ed563052b2543d95bb\">WSB Group has implemented a series of strategic interventions to optimize CRM use and integration with marketing tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM marketing assessment<br><\/strong>In-depth analysis of current functionality and opportunities for improvement.<\/li>\n\n\n\n<li><strong>Definition of an action plan<br><\/strong>Identification of areas of development in line with corporate strategy.<\/li>\n\n\n\n<li><strong>Lead entry automation<br><\/strong>Integration of website webforms with CRM for automatic contact entry, with a duplicate control system.<\/li>\n\n\n\n<li><strong>Mailchimp and CRM database alignment<br><\/strong>Synchronization of master records to ensure unified contact management.<\/li>\n\n\n\n<li><strong>Integration between Mailchimp and CRM<br><\/strong>Tracking lead interactions with email campaigns and improving marketing actions.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>By optimizing the CRM and integrating it with the marketing system, Luce&amp;Light has achieved significant benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">More structured customer experience:<\/mark><\/strong> Ability to view the entire customer journey, from leads generated to assigned targets and newsletters received, in a single platform.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Improved analysis of marketing campaigns:<\/mark><\/strong> Implementation of dashboards with detailed KPIs, reporting on email opens and conversion tracking.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Automation in lead management:<\/mark><\/strong> Immediate registration in CRM of website-generated contacts, with complete profiling and no duplicates.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">More informed decisions based on data:<\/mark><\/strong> Access to up-to-date dashboards for the marketing team, facilitating optimization of business strategies.<\/li>\n<\/ul>\n\n\n\n<p>Advanced integration between CRM and email marketing tools has enabled Luce&amp;Light to improve lead management, increase the effectiveness of campaigns, and solidify its technological positioning in the architectural lighting industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotate4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"trolese\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Trolese<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--10\" id=\"consulenza\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>CRM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><em><em><em><strong><strong><em><strong><em><strong><em>CRM Implementation and Quote Management<\/em><\/strong><\/em><\/strong><\/em><\/strong><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"675\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-scaled.jpg\" alt=\"Trolese logo\" class=\"wp-image-1872\" srcset=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-scaled.jpg 2560w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-300x79.jpg 300w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-1600x422.jpg 1600w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-768x203.jpg 768w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-1536x405.jpg 1536w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/LOGO_TROLESE-2048x540.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The adoption of a new CRM integrated with the management system has revolutionized the management of business offers and quotes, improving operational efficiency and control over the sales network.<\/p>\n\n\n\n<p>The company needed a solution to replace the previous CRM software following the transition to the new management system. The main difficulties encountered were: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex bid management for various locations and depots<\/strong><\/li>\n\n\n\n<li><strong>Lack of uniformity in quote prices<\/strong> with respect to company price lists and need for customizations on quote rows to track any changes in price lists<\/li>\n\n\n\n<li><strong>Difficulty in verifying prices<\/strong>: operators had to manually enter products and check management for any changes to price lists<\/li>\n\n\n\n<li><strong>Lack of alerts on price changes<\/strong>: inability to highlight changes that brought price below list value and lack of tools to update quotes to current prices<\/li>\n\n\n\n<li><strong>Difficulty in monitoring stock item availability<\/strong> directly from quote creation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-d1779430d7d63780f35c41cdb3125ea6\">WSB Group has developed and integrated a new CRM system, interfaced directly with the management system, significantly improving bid management. The main features implemented include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A centralized system for creating quotes<\/strong> with multi-location and multi-depot management<\/li>\n\n\n\n<li><strong>Automation of list price verification<\/strong>, with <strong>red<\/strong> highlighting for downward changes from the official price list<\/li>\n\n\n\n<li><strong>Buttons to automatically update quote prices<\/strong> based on current costs<\/li>\n\n\n\n<li><strong>Advanced quote structuring<\/strong>, with the ability to group items into thematic sections and view subtotals<\/li>\n\n\n\n<li><strong>Integrating images into quotes<\/strong>, improving the presentation of the offer to customers<\/li>\n\n\n\n<li><strong>Monitoring the availability of products in the various depots<\/strong>, directly during the compilation of the quote<\/li>\n\n\n\n<li><strong>Advanced reporting management<\/strong>, with interactive dashboards for monitoring the status of quotes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>The implementation of the new CRM has produced concrete and measurable improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Monitoring dashboard<\/mark><\/strong> with split between <strong>open and closed quotes<\/strong>, providing greater control over bid status<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Uniform and automated estimates<\/mark><\/strong>, with optimized subtotal management and automatic PDF generation<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Automatic alerts for vendors<\/mark><\/strong> when prices are lower than company price lists, improving marginality and bidding consistency<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Greater efficiency and control over the sales network<\/mark><\/strong>, thanks to advanced tools for analysis and bid management<\/li>\n<\/ul>\n\n\n\n<p>With the new integrated CRM solution, the company has been able to optimize quotation management, reduce the margin of error in pricing and improve competitiveness in the market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotateplus4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-9ec60bf4 wp-block-group-is-layout-constrained\" id=\"lanordica\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">La Nordica-Extraflame Group<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--11\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong>CRM<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--12\"><a class=\"wp-block-button__link has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-element-button\" style=\"border-radius:100px;padding-top:8px;padding-bottom:8px\"><strong><strong>APP and Custom Software<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p><strong><em>The company&#8217;s Customer Service work has been revolutionized optimized with a new tailored portal.<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"175\" src=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/Logo-extraflame_00.png\" alt=\"\" class=\"wp-image-1738\" srcset=\"https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/Logo-extraflame_00.png 600w, https:\/\/www.wesellbrain.com\/wp-content\/uploads\/2025\/04\/Logo-extraflame_00-300x88.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>We needed an agile and fast tool to handle service requests. The new ticketing system has revolutionized the way we work, allowing us to collect essential data and improve service quality. The adopted solution is a democratic tool that ensures a fair workload for all employees, enabling timely and efficient responses to customers.  <\/em>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><strong>Eng. Giorgio Casarotto<\/strong><\/strong><br>Director of Operations at <br>La Nordica-Extraflame Group<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-8-background-color has-text-color has-background has-link-color wp-elements-5a2f9a06100f36f610b9ef249294e8c1\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Issues<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nordica-Extraflame Group, a world leader in the home heating industry, had asked us to solve some difficulties in the management of its Customer Service Department:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dispersed support channels<\/strong>: Requests came from different platforms (e-mail, calls, WhatsApp, SMS), making centralized management difficult.<\/li>\n\n\n\n<li><strong>Complex data management<\/strong>: Data analysis was hampered by the lack of an organized history and truly effective reporting tools.<\/li>\n\n\n\n<li><strong>Manual assignment of tickets<\/strong>: The manual sorting process resulted in delays and inefficiencies, slowing down response time to customers.<\/li>\n<\/ul>\n\n\n\n<p>With a multilingual team of more than 15 people responsible for handling about 400 tickets per month in different languages (English, French, German, Italian, and Spanish), the company needed an innovative solution that could improve operational efficiency and service quality.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-f016c79b wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-right has-base-color has-custom-color-7-background-color has-text-color has-background has-link-color wp-elements-72d17c31b4e58501a49baa6525291fa2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">SOLUTIONS<\/h3>\n\n\n\n<div class=\"wp-block-group tre100 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"luna-case01\" width=\"600\" height=\"600\" viewbox=\"0 0 600 600\" fill=\"none\">\n<path d=\"M210 38.1819C315.455 78.1819 390 180.909 390 300C390 420 315.455 521.818 210 561.818L210 38.1819Z\" fill=\"var(--wp--preset--color--custom-color-2)\"><\/path>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-link-color wp-elements-f39b23a316fba814389722aa8919f3d7\">To solve these issues, WSB Group developed a <strong>fully responsive service portal<\/strong>, accessible from any device. The main solutions implemented were: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single Portal of Care<\/strong>:  \n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--wp--preset--color--custom-color-1); font-family: var(--wp--preset--font-family--satoshi); font-size: var(--wp--preset--font-size--medium); background-color: var(--wp--preset--color--base);\">Centralization of all requests in a single platform.<\/span><\/li>\n\n\n\n<li>Intuitive interface for opening and managing tickets.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Data optimization with reports and graphs<\/strong>:\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--wp--preset--color--custom-color-1); font-family: var(--wp--preset--font-family--satoshi); font-size: var(--wp--preset--font-size--medium); background-color: var(--wp--preset--color--base);\">Creation of detailed reports to monitor service progress.<\/span><\/li>\n\n\n\n<li>Improved analytics to optimize processes and team performance.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><strong>Automatic assignment of tickets<\/strong><\/strong>:\n<ul class=\"wp-block-list\">\n<li>Intelligent distribution according to language and team workload.<\/li>\n\n\n\n<li>Increased fairness in handling requests and reduced response time.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-base-color has-custom-color-2-background-color has-text-color has-background has-link-color wp-elements-693449eaef461faebfe77c98f74fbd4d\" style=\"margin-right:0;margin-left:0;padding-top:8px;padding-right:24px;padding-bottom:8px;padding-left:24px\">Results<\/h3>\n\n\n\n<p>The implementation of the new portal has brought tangible improvements in business operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">+100% Data accessibility and reports<\/mark><\/strong>: Data are now available in real time, improving the accuracy and effectiveness of performance analysis.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Increased productivity<\/mark><\/strong>: Automated workload management has reduced ticket allocation time, enabling faster response to customers.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">100% complete tickets<\/mark><\/strong>: Using a structured system, all requests contain the necessary information, eliminating delays due to additional data requests.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull mlr is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<hr class=\"rotate4\" style=\"height:6px;border-width:0;color:gray;background-color:var(--wp--preset--color--custom-color-8);\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-horizontal is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5cc20dd9 wp-block-group-is-layout-flex\" id=\"pulsanti1\">\n<button onclick=\"filtraBlocchi('VEDI_TUTTI')\">SEE ALL<\/button>\n  <button onclick=\"filtraBlocchi('CRM')\">CRM<\/button>\n  <button onclick=\"filtraBlocchi('BI')\">BI<\/button>\n  <button onclick=\"filtraBlocchi('IOT')\">IOT<\/button>\n  <button onclick=\"filtraBlocchi('MARKETING')\">MARKETING<\/button>\n  <button onclick=\"filtraBlocchi('APP')\">APP and Custom Software<\/button>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>CASE STUDY. We talk about us through our clients&#8217; achievements in management efficiency, process digitization, business analysis and automation. SEE ALL CRM BI IOT MARKETING APP and Custom Software Inverticale CRM implementation for integrated construction jobsite reporting &#8220;The CRM allowed us to give structure to our entrepreneurial project from day one. Launching a company while [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2609","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success in digitizing SMEs<\/title>\n<meta name=\"description\" content=\"Learn how WSB has supported SMEs in digitizing business processes through tailored and innovative solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wesellbrain.com\/en\/case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success in 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