On October 16th and 17th in Padua, we took part in IMP-ACT, the trade fair dedicated to business services and innovation.
For WSB Group, it was our first-ever experience at a trade show, and many people asked us: “So, how did IMP-ACT go?”
The answer? It exceeded our expectations!
Getting everything ready wasn’t easy: from the booth setup to the graphics, from planning the workshop schedule to preparing informational materials, without forgetting all the digital communication… and we won’t bore you by listing everything!
A huge help came from collaborating with three other co-exhibitors (AIMIND, Statwolf and INDICO) which not only allowed us to have a larger shared space, but also to offer a complete and compelling proposition for business digitalization.
But the real added value was our MeetApp workshop, led by Attilio, which captured participants’ interest and engaged them in a fun challenge: whoever scanned the most business cards won our beloved Tangram!
So yes, we worked hard… but we also had a great time.
And what are we taking home from this experience?
- Solid expertise in event organization
- New and valuable contacts
- Stimulating insights and fresh ideas
- Stronger relationships with those who already knew us and came to visit our booth
- Greater awareness of our role in the business services landscape and a boost to our sense of value
But also…
- A post-fair hangover
- Bags of leftover popcorn kernels
- Dozens and dozens of photos to sort through
- Candy
Jokes aside…
IMP-ACT gave us energy, inspiration, and new connections.
Now we can’t wait to organize our next event!
If you also have a trade show or event to plan, get in touch with us, we’ve basically become experts (and we’re not joking).