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Why an optimized pipeline, paired with a well‑calibrated CRM, is key to transforming opportunities into real revenue Have you noticed how many companies generate plenty of opportunities… yet at the end of the month, there’s little to celebrate? It’s not just about the product or the market: often the bottleneck is a poorly managed pipeline.…

Kanban Board: what it is and how to digitalize it to boost your workflow

How to configure mandatory CRM fields to enhance marketing, sales, and business processes (especially in manufacturing) Have you ever received a quote addressed to the wrong person, or worse, with the company name in ALL CAPS, or missing a phone number? In 2024, over 40% of B2B companies report poor data quality in their CRM…

Skills mapping helps idenitify, analyze and organize skills in order to boost performance

How to measure and improve customer satisfaction