Nastrotex S.p.A., a leading company in the textile industry, was facing some critical issues in the management of trade shows and its product catalog:

• Difficulties in product presentation: the wide range of items in the catalog meant high costs and logistical complexities for physical display at the fair.
• Long time in managing the sales funnel: registering contacts at the trade show and sending samples required a long and cumbersome manual process.
• Industry competitiveness: to stay ahead, an innovative technological approach was needed to improve corporate image and operational efficiency.

With participation in strategic trade show events, the company needed a digital system that could simplify and speed up the management of contacts and sample requests.

To meet these challenges, WSB Group implemented an integrated App and CRM system, improving the digitization of business processes. The solutions adopted were:

• Interactive digital catalogs
  Creating a digital catalog accessible from tablets, allowing visitors to select products of interest and send a sample request directly linked to the company’s CRM.
• Sales funnel automation
  Optimizing the process of managing leads generated at the trade show, reducing the time between sample request and shipment by the sales back office.
• Continuous data monitoring
  Real-time tracking of the number of visitors, samples sent and orders materialized, improving reporting and business strategy.
• Targeted marketing campaigns
  Activating post-event up-selling and cross-selling strategies to strengthen brand presence and maximize conversions.

Decoratori Bassanesi, a company specializing in the production of handmade artistic decorative coatings, was facing a number of difficulties in managing company data:

• Lack of structured sales data: there was no centralized system for analyzing sales data.
• Manual and inefficient reporting processes: reports were generated monthly by exporting data from management into Excel, with rework taking up to three days per month.
• Difficulties in information sharing: reports were being sent manually to business contacts, resulting in delays and frequent errors in data distribution.

To improve data monitoring and analysis, the company needed a more effective and automated solution.

To meet these needs, WSB Group has developed a business intelligence system based on QlikView, implementing:

• Interactive Dashboards
  Automated replication of data from management, eliminating the need for manual extractions and Excel sheets.
• Real-time consultation
  Immediate access to data without the need to send files to business contacts.
• Information hierarchy management
  Custom panel for owner and data visibility management according to business roles.

TAU Srl, a company specializing in gate and access automation solutions, was facing several critical issues:

• Outdated and malfunctioning application: the previous system for opening gates was no longer reliable and compromised the user experience.
• Difficulties in managing licenses and devices: there was a lack of a centralized system to administer licenses and associated devices.
• Unintuitive configuration process: the association between central unit and gate was complex and not very user-friendly.

The company needed a modern and intuitive solution to improve the customer experience and consolidate its technological positioning.

To solve these problems, WSB Group developed a new mobile application with a revamped design and advanced functionality. The solutions adopted were:

• Development of a new app
  Creating a completely redesigned app to ensure reliability, speed and ease of use.
• Optimized design and user experience
  Intuitive and improved interface for easier and more effective gate management.
• Advanced license and device management
  Centralized control panel for assigning and managing access permissions.
• QR Code implementation for device association
  Simplifying the configuration process by QR scanning to quickly associate the control unit with the gate.
• Modern Technology Stack
  Using Flutter, Node.js, Vue.js, Docker and MQTT to ensure high performance and compatibility with different devices.

Luce&Light, a company pioneering the application of LED technology to architectural lighting, was facing several critical issues in contact management and marketing activities:

• CRM not used by the marketing department: the tool was not integrated into the team’s operational processes.
• Untracked and manually entered leads: contacts collected from the website were being managed in a fragmented and unstructured manner.
• Lack of profiling and segmentation: no system to categorize and personalize communications to leads.
• Absence of reporting: difficulty in analyzing the effectiveness of campaigns and the quality of contacts generated.
• Separate, non-communicating databases: contacts on Mailchimp and CRM were disconnected, making marketing campaign management complex.

The company needed a solution to centralize and automate lead management, improving the tracking and effectiveness of marketing strategies.

WSB Group has implemented a series of strategic interventions to optimize CRM use and integration with marketing tools:

• CRM marketing assessment
  In-depth analysis of current functionality and opportunities for improvement.
• Definition of an action plan
  Identification of areas of development in line with corporate strategy.
• Lead entry automation
  Integration of website webforms with CRM for automatic contact entry, with a duplicate control system.
• Mailchimp and CRM database alignment
  Synchronization of master records to ensure unified contact management.
• Integration between Mailchimp and CRM
  Tracking lead interactions with email campaigns and improving marketing actions.

The adoption of a new CRM integrated with the management system has revolutionized the management of business offers and quotes, improving operational efficiency and control over the sales network.

The company needed a solution to replace the previous CRM software following the transition to the new management system. The main difficulties encountered were:

• Complex bid management for various locations and depots
• Lack of uniformity in quote prices with respect to company price lists and need for customizations on quote rows to track any changes in price lists
• Difficulty in verifying prices: operators had to manually enter products and check management for any changes to price lists
• Lack of alerts on price changes: inability to highlight changes that brought price below list value and lack of tools to update quotes to current prices
• Difficulty in monitoring stock item availability directly from quote creation

WSB Group has developed and integrated a new CRM system, interfaced directly with the management system, significantly improving bid management. The main features implemented include:

• A centralized system for creating quotes with multi-location and multi-depot management
• Automation of list price verification, with red highlighting for downward changes from the official price list
• Buttons to automatically update quote prices based on current costs
• Advanced quote structuring, with the ability to group items into thematic sections and view subtotals
• Integrating images into quotes, improving the presentation of the offer to customers
• Monitoring the availability of products in the various depots, directly during the compilation of the quote
• Advanced reporting management, with interactive dashboards for monitoring the status of quotes

Nordica-Extraflame Group, a world leader in the home heating industry, had asked us to solve some difficulties in the management of its Customer Service Department:

• Dispersed support channels: Requests came from different platforms (e-mail, calls, WhatsApp, SMS), making centralized management difficult.
• Complex data management: Data analysis was hampered by the lack of an organized history and truly effective reporting tools.
• Manual assignment of tickets: The manual sorting process resulted in delays and inefficiencies, slowing down response time to customers.

With a multilingual team of more than 15 people responsible for handling about 400 tickets per month in different languages (English, French, German, Italian, and Spanish), the company needed an innovative solution that could improve operational efficiency and service quality.

To solve these issues, WSB Group developed a fully responsive service portal, accessible from any device. The main solutions implemented were:

• Single Portal of Care:
  • Centralization of all requests in a single platform.
  • Intuitive interface for opening and managing tickets.
• Data optimization with reports and graphs:
  • Creation of detailed reports to monitor service progress.
  • Improved analytics to optimize processes and team performance.
• Automatic assignment of tickets:
  • Intelligent distribution according to language and team workload.
  • Increased fairness in handling requests and reduced response time.